Japan's donation landscape presents a blend of unique challenges and opportunities. Over the past decade, donations have seen steady growth, reflecting a positive shift in charitable giving. However, compared to global standards, Japan's donation market remains relatively small, especially when contrasted with the United States and the United Kingdom. Yet, this also signals untapped potential for future growth. As Japan's nonprofit sector continues to evolve through the efforts of key organizations, rising trends in crowdfunding, corporate giving, and bequests offer promising avenues to strengthen charitable contributions across the country.
SERVICE
Dedicated Support in Fundraising for Nonprofit Organizations
We specialize in providing dedicated, ongoing support for fundraising activities to Nonprofit organizations, including NPOs, NGOs, universities, and research institutes. Our services range from helping new initiatives get off the ground, facilitating growth and expansion, to reinvigorating established organizations. By offering tailored, long-term assistance, we address the unique challenges faced at different stages of development, ensuring our clients achieve their fundraising goals effectively.
Investing in New Donor Acquisition
- Testing and deploying digital advertisements
- Optimizing websites, including landing pages and forms
- Creating and developing empathetic stories and compelling messages
- Conducting donor insight research through interviews and more
- Optimizing websites, including landing pages and forms
- Creating and developing empathetic stories and compelling messages
- Conducting donor insight research through interviews and more
Retention of Existing Donors
- Encouraging ongoing support from monthly donors
- Converting one-time donors to repeat givers (F2 conversion) and promoting seasonal fundraising campaigns
- Streamlining payment processes and donor support to enhance efficiency and digital transformation (DX)
- Establishing pathways to legacy giving and major gifts
- Converting one-time donors to repeat givers (F2 conversion) and promoting seasonal fundraising campaigns
- Streamlining payment processes and donor support to enhance efficiency and digital transformation (DX)
- Establishing pathways to legacy giving and major gifts
Strategic Planning and Enhancing Organizational Capacity
- Verifying return on investment (ROI) and designing key performance indicators (KPIs)
- Developing talent and recruiting for fundraising departments
- Developing donation products
- Formulating medium to long-term plans
- Developing talent and recruiting for fundraising departments
- Developing donation products
- Formulating medium to long-term plans
COMPANY
A Consulting Firm Based in Japan
We are a company that has been focusing on consulting services for about 10 years. Based in Japan, primarily around Tokyo, we leverage online meetings and other tools to collaborate and provide support across Asia and Oceania.
Company Information
Name
FunDio Inc.
Established
April 2015
Address
Tonooka Building 3F, 21-9 Minami Fujisawa, Fujisawa City, Kanagawa Prefecture 251-0055, Japan
Capital
8 million yen
CEO
Yuta Yamauchi
CEO Profile
Yuta Yamauchi
CEO
FunDio Inc.
BLOG
Sharing Fundraising Case Studies and Expertise
We share knowledge developed through our consulting services, as well as case studies of nonprofit organizations in Japan, to the extent that they can be publicly disclosed. Please take a look at our insights on basic fundraising principles, recent industry trends, and practical tips for implementation.
FEATURE
Building a Marketing System for Sustained Individual Donations
For Nonprofit organizations, reducing reliance on government contracts and significant donations from corporations or foundations is crucial for stable fundraising. Increasing the proportion of continuous individual donations is key. Our approach emphasizes creating successful marketing patterns based on experience, coupled with rapid hypothesis testing and KPI analysis. This method ensures support is both effective and adaptable, focusing on enhancing long-term donation strategies.
Achievements in Digital Marketing and Monthly Giving Programs
We specialize in marketing support, applying corporate advertising and CRM best practices to the nonprofit sector’s digital marketing efforts. Our expertise has contributed to significant organizational growth, including milestones like reaching 30,000 monthly donors and achieving annual revenues of over 1 billion yen, centered around individual donations.
Guidance from a Consultant with Over 10 Years of Industry Experience
Yuta Yamauchi, our CEO with more than a decade of experience in fundraising, will personally oversee your project*. From the research and strategic planning needed for launching new initiatives or making reforms (0 to 1) to implementing the PDCA cycle required for growth (1 to 10), he will work closely with fundraising directors at each phase of development, providing tailored support.
*Note: Assistants may support administrative tasks and front-line duties of lower complexity.
*Note: Assistants may support administrative tasks and front-line duties of lower complexity.
Addressing Organizational Challenges Based on Extensive Client Experience
We cover a wide range of areas related to marketing, from creative aspects like advertising production and landing page improvements to IT-related matters such as data measurement and KPI management. Drawing on our extensive experience with a variety of clients, we also provide advice on issues that arise as organizations grow, including recruiting and training personnel and improving the efficiency of donor support.